And 'the Mystery Audit activities, carried out at franchised shops, dining outlets, sports facilities, transport services, manufacturers and distributors etc ...It allows, through a "mystery" that looks like a normal buyer, but with an eye particularly attentive to the various aspects of the service, to have an independent and objective than that of the same subject to any standards set by the parent group of the structure. The Mystery Shopper checks relate to the reception in terms of courtesy, the ability of sales staff to handle customer requests and to present the product, their level of knowledge of foreign languages, especially in high profile outlets frequented by foreign buyers and the general condition of the store in terms of order, cleanliness, consistency of layout, presentation of proper promotions, conditions of payment etc .
Besides the "mystery" of brand-name and on behalf of the producer / distributor, it is possible to carry out "Retail Store Check" (RSC) at Retailers or points of retail sale to verify, among other things:
• Criteria for storage and preservation pre-sale
• Placement on the shelves
• Storage parameters on the shelf
• Management of shelf life
• Detection selling price (in comparison with the competition)
• Promotion management
Additionally, it can be expected of sampling methodologies defined for any inspections and / or analytical.
Check the Retail Store can also be combined with benchmarking activity on competing products and possible inspections and tests on them.
Useful Link
No comments:
Post a Comment