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How mystery shopping can help your business

The management or an owner of a company is not able to check and supervise the staff on their customer service all the time. Even if the company set out certain rules you may not be able to determine the level of customer care offered by the staff no matter how small or big the company is.

There are certain strategies that you can implement in order to evaluate your staff’s behaviour and response to customers, mystery shopping is one such tool. Mystery shopping is focused on discovering the level of customer satisfaction and the results will help you improve your business and make decisions.

Conducting a Mystery Shopping survey

Mystery shopping is a great tool to identify your company’s pros and cons and identify where improvement is required or who should be rewarded.

A mystery shopper is generally given a survey list by the company that is conducting the mystery shopping programme. The information points that a shopper takes down covers the following,


- The number of employees after the shopper enters the location

- The time that it take for the employees to greet or acknowledge the shopper

- How the employees greet whether they’re friendly, polite etc

Mystery Shopper

And 'the Mystery Audit activities, carried out at franchised shops, dining outlets, sports facilities, transport services, manufacturers and distributors etc ...

It allows, through a "mystery" that looks like a normal buyer, but with an eye particularly attentive to the various aspects of the service, to have an independent and objective than that of the same subject to any standards set by the parent group of the structure. The Mystery Shopper checks relate to the reception in terms of courtesy, the ability of sales staff to handle customer requests and to present the product, their level of knowledge of foreign languages, especially in high profile outlets frequented by foreign buyers and the general condition of the store in terms of order, cleanliness, consistency of layout, presentation of proper promotions, conditions of payment etc .

When to use accounting services

Your books need to show everything about your business, and how well it is doing your business. If your books are not one hundred percent then you have an unhealthy work.

There are three parts to manage a successful business

• Determination before you set your books what your chart of accounts will be
• The inclusion of data and the maintenance of the books
• Your ability to understand what all the accounts and the numbers mean